About us : Ralali is the first and largest online B2B marketplace in Indonesia. Enabled by robust technology and digital ecosystems, our business solutions provide access to market, access to finance and access to distribution channels/supply chain that are key drivers of growth for businesses. Founded in 2013, Ralali has grown rapidly with 1.5M users, 22,000 vendors marketing over 500,000 products and more than 6M visitors every month.
The Role : The Brand and Marketing Communication Manager is a strategic professional responsible for shaping and maintaining a compelling brand image. This role involves developing and implementing marketing communication strategies to effectively convey the brand message across various platforms.
Key Responsibilities :
- Set the brand narrative, brand building strategy, and clear positioning against competitors that aligns with the product’s target market, values, and mission
- Responsible for building brand equity to be the trusted and Top of Mind brand in the category.
- Drive scalable, cost-efficient, and out-of-the-box marketing programs and initiatives to support Brand’s objectives with the ability to make sound business decisions under minimal guidance.
- Performing and conducting consumer insight, market research, forecasting to provide innovation in brand development.
- Managing and responsible for all activities related with the brand such as advertising, media planning, market activation, consumer & trade promo, pricing, financial mix and P&L management.
Desired Qualifications:
- Bachelor’s degree in Marketing, business, or related field. MBA is a plus
- Proven experience at least 5 years in marketing. Experience in B2B industry is preferable
- Strong Strategic thinking and analytical skills
- Excellent communication and negotiation skills
- Proven experience in Market strategy, market analysis, content strategy and campaign planning
- Result oriented with a track record of driving successful marketing team